Search Engine Optimization is the process of enhancing a website in terms of how it appears to search engines. This includes cleaner code, better content and addressing a distinct audience. What this process does is increase your rankings amongst the world's leading search engines. Your ranking is the order in which your link appears in certain search engines based upon specific keyword searches. The ranking process is extremely complex and varies somewhat from search engine to search engine. Not only is the ranking process and volume of traffic important, we also focus on the quality of traffic. In particular, our SEO strategy is intended to send direct interest users to your website.
We focus on the world's primary search engines: Google, Bing and Yahoo!. The bulk of internet traffic flows through these sites. However, our search engine strategy reaches far beyond them as well to reach the smaller search engines and especially business category specific engines. Furthermore, we understand that a great percent of business is conducted locally and thus we focus on nearby area search engines, guides and directories in order to provide high quality traffic.
The internet is guided by one primary concept: content is king. Therefore, above all strategies, the most important aspect of generating high quality traffic is to generate high quality content. We will help you obtain, generate and format content so that it can be easily accessed by users and search engines alike. This basic concept is missed by many over-zealous SEO companies; however, it is our focus and primary goal when we help businesses with our SEO services.
Additionally, we will look into competitor strategies. Through our series of networks and research affiliates, we can help determine what your most and least successful competitors are using to market their business. This can be especially helpful in highly specific industries.
Pay-Per-Click advertising is a service in which the advertiser(you) pays a publisher (a website or company) to display their link and when this link is clicked by a visitor, the advertiser pays the publisher a pre-determined fee. Usually PPC advertising costs about $0.05 to $0.20 cents per click.
Impression-based advertising uses the same premise; however, rather than paying for each individual click, advertisers pay for each indivual time that a user loads the page with the link on it. The fee per impression is much lower than per click and is usually measured in tens of thousands (e.g. $20.00 per 10,000 impressions).
These forms of advertising can be accomplished in two different manners:
1) A text-based link such as sponsored links in a search engine
2) An image-based advertisment that can either run horizontally or vertically down a page:
The key to an effective marketing campaign using this methods is having the proper language, an eye catching design and expert placement. We have years of experience in all of these areas to create a cost-effective marketing campaign to help boost the amount of effective traffic that your site receives every day.
This form of advertisement is somewhat vague and must be discussed on a case-by-case basis in terms of what exactly is expect. The general concept it to bring advertisments directly or indirectly to potential clients through means such as viral marketing on football message boards for a beer company or releasing stories of good experiences for a floral shop on a wedding planning website.
The goal of industry specific advertising is to target, influence and inform potential clients through a form of advertising which may not be directly construed as an advertisement. This type of campaign requires intense research and internet savvy as to remain credible and trusted by potential clients.
The first step to this campaign is a collaborative effort to identify all serious competitors for your service and product. From there we analyze their strategies all the way down to how they use SEO to outward advertising services. We then compile an elaborate report which offers our clients the strategies and approximate budgets which their competitors use for online advertising.
